Senior UX/UI & CRO Designer

Designing Trust,
Clarity & Conversion.

Conversion-focused ecommerce systems for PDPs, landing pages, funnels, and product storytelling.

Most brands don’t have a traffic problem. They have a decision problem.

I design mobile-first digital experiences that reduce friction, improve trust and help users take action with confidence.

Selected work focused on solving real ecommerce conversion problems.

High-Ticket Product UX

Reducing hesitation in high-ticket purchase decisions.

↑ 3× Page engagement

↓ bounce Product pages

0→1 UX system built

"Juan helped us create a world-class e-commerce website that customers trust and convert on."

Pier-Luc, Owner, GoPool

Shopify · High-consideration

Supplement UX System

Building trust and clarity in low-trust supplement products.

+28% Conversion rate

6 wks Time to results

"Conversion rate increased 28% in the first 6 weeks."

Michael C., Ecommerce Manager

Mullein editorial case study hero visual

0→1 · Supplement store

Product Page UX

Reducing doubt at the point of purchase.

+22% Projected CVR

↓ bounce Above fold

"It made immediately clear why to buy, not just what to buy."

David R., Brand Manager

HelloNutra perception-led PDP case study hero

PDP · Figma

Lifestyle Ecommerce UX

Driving emotional engagement and repeat purchase behavior.

0→1 Full design system

Figma Delivered

"The design gave the brand a stronger point of view without making the buying path feel heavy."

Brand Team, Breathe

Breathe — woman holding BreathePM and BreathePresso products

Lifestyle · Ecommerce

Post-Purchase UX

Increasing LTV through structured post-purchase flows.

↑ LTV Post-purchase

3 flows Upsell sequences

Funnel · Post-purchase

Funnel UX

Reducing drop-off across bridge, sales, and post-purchase steps.

VSL→U3 Full funnel

↑ clarity Step transitions

YourCollagenSource funnel system preview

Funnel · End-to-end

Funnel UX

Keeping continuity across entry pages, upsells, and post-purchase decisions.

CD→U1 Connected flow

↑ LTV Continuity

"The funnel felt connected from the first click through the post-purchase steps."

Growth Lead, Joint Genesis

Funnel · Continuity

Ecommerce UX System

Reducing friction across homepage-to-shop purchase decisions.

↑ clarity Offer structure

↓ friction Product discovery

Homepage · Shop

Funnel UX

Reducing drop-off from sales page to upsell and retention.

8 pages Connected system

↑ LTV Post-purchase

Best Lean Life Biome® funnel hero screenshot

VSL · Full funnel

Mobile App UX/UI

Calabria Market

Mobile Commerce

Funnel UX

Increasing trust before the ask in a long-form supplement funnel.

6 steps Full system

↑ belief Page flow

VSL · TSL · Funnel

Funnel UX

Reducing friction across bridge, ecommerce, and post-purchase steps.

8 steps Full funnel

↑ LTV Post-purchase

Prostate Revealed ecommerce v3 screenshot

Funnel · Full system

Funnel UX

Reducing drop-off across a direct-response supplement funnel.

0→3 Pages connected

↑ CVR Above fold

"The structure made the offer feel more credible before visitors were asked to act."

Marketing Team, Roar

Landing · Upsell

Funnel UX

Building authority before the ask in a supplement funnel.

↑ trust Authority build

↑ CVR Purchase step

TSL · Funnel

Landing Page UX

Increasing perceived value before price becomes the decision point.

↑ AOV Order value

↓ drop Checkout

Landing · Supplement

Landing Page UX

Clarifying the claim before the conversion ask.

↑ CVR CB flow

↓ drop Exit rate

CB · Landing

Landing Page UX

Supplement landing, authority and trust before the CTA.

↑ trust Proof placement

↑ CVR CTA readiness

Support Your Blood Sugar landing screenshot

Landing · Supplement

Landing Page UX

Reducing doubt before the CTA on a bridge page.

↑ CVR Above fold

↓ exit Pre-CTA

CB · Landing

Landing Page UX

Clarifying the hook before the conversion decision.

↑ hook Clarity above fold

↑ CVR Offer click

CB · Landing

Wellness Brand Experience

Clarifying the offer and reducing friction toward action.

↑ clarity Offer structure

↓ friction Action flow

Wellness · Conversion

Landing Page UX

Building belief before the ask in a long-form sales page.

↑ belief Page flow

↑ CTA Readiness

TSL · Conversion

Landing Page · iGenics

iGenics hybrid landing, authority-first vision funnel entry.

↑ trust Authority cues

↑ CTA Hybrid flow

iGenics hybrid landing page design preview

Hybrid · Figma

Landing Page · Vitality Cycles

Vitality Cycles landing, calmer product story with a clearer path to action.

↑ clarity Benefit scan

↑ flow Story to CTA

Vitality Cycles landing page design preview

Shopify · Live

Landing Page · Mullein

Mullein Black Friday landing, urgency with cleaner promotional hierarchy.

↑ urgency Promo framing

↑ CTA Seasonal traffic

Mullein Black Friday promo landing page design preview

Promo · Figma

Landing Page · LeanBiome

LeanBiome downsell, recovering hesitation after the first no.

↓ drop Recovery step

↑ yes Offer salvage

Downsell · Figma

Landing Page · Breathe

Breathe TSL, long-form persuasion with steadier proof pacing.

↑ belief Narrative flow

↑ CTA Long-form rhythm

Breathe long-form sales landing design preview

TSL · Figma

Landing Page · 10 Essential Herbs

10 Essential Herbs landing, education-first product clarity with calmer CTA flow.

↑ trust Education flow

↑ clarity Offer framing

10 Essential Herbs landing page design preview

Landing · Figma

Landing Page · Sugar Peaker

Sugar Peaker landing, clearer diagnosis-to-offer conversion path.

↑ trust Assessment flow

↑ CVR Plan selection

Sugar Peaker conversion landing page design preview

Quiz · Live

Landing Page · SoapMedia

SoapMedia landing, clearer proof structure and lead-gen CTA flow.

↑ trust Proof hierarchy

↑ leads CTA rhythm

Agency · Figma

Funnel System · Clear

Clear funnel, ecommerce with post-purchase continuity.

3 steps Connected flow

↑ AOV Post-purchase

Funnel · Clear

Funnel System · MyLeanMCT

MyLeanMCT funnel, core offer, upsells, and members area.

↑ LTV Members area

↓ churn Post-purchase

Funnel · Members

Ecommerce Retention Consultancy

Positioning LTV growth as a measurable path to more repeat revenue.

Retention · Lead Generation

Capital Projects Consultancy

Organizing complex advisory services into a credible B2B experience.

B2B · Corporate

Product Visuals · Social Ads

Campaign systems designed for premium DTC brands.

Creative Direction

Mullein Product Visual System

Product Visuals · PDP Education · Offer Support

Lung support product visual system.

Creative Direction

GoPool Product Visual System

Product Visuals · PDP Education · Technical Clarity

High-consideration product visuals.

Creative Direction

Breathe Product Visual System

Product Visuals · Sleep Ritual · PDP Support

Breathing and sleep-support product visuals.

Creative Direction

Corona Product Visual System

Product Visuals · Lifestyle Context · Refreshment Cues

Creative Direction

Samson PDP Product Visual System

Product Visuals · PDP Page · Education Assets

PDP visuals built for product clarity.

Paid Social

Samson Social Ad System

Meta Ads · Awareness · Product Education

Hair growth social ad system.

Creative Direction

HelloNutra Product Visual System

Product Visuals · PDP Support · Trust Cues

Trust-first PDP visual system.

Paid Social

Medislim Social Ad System

Meta Ads · Weight Loss · Offer Education

High-Ticket Product UX

Reducing hesitation in high-ticket purchase decisions.

↑ 3× Page engagement

↓ bounce Product pages

0→1 UX system built

Shopify · High-consideration

Supplement UX System

Building trust and clarity in low-trust supplement products.

+28% Conversion rate

6 wks Time to results

0→1 · Supplement store

Product Page UX

Reducing doubt at the point of purchase.

+22% Projected CVR

↓ bounce Above fold

PDP · Figma

Lifestyle Ecommerce UX

Driving emotional engagement and repeat purchase behavior.

0→1 Full design system

Figma Delivered

Lifestyle · Ecommerce

Post-Purchase UX

Increasing LTV through structured post-purchase flows.

↑ LTV Post-purchase

3 flows Upsell sequences

Funnel · Post-purchase

Funnel UX

Reducing drop-off across bridge, sales, and post-purchase steps.

VSL→U3 Full funnel

↑ clarity Step transitions

Funnel · End-to-end

Funnel UX

Keeping continuity across entry pages, upsells, and post-purchase decisions.

CD→U1 Connected flow

↑ LTV Continuity

Funnel · Continuity

Ecommerce UX System

Reducing friction across homepage-to-shop purchase decisions.

↑ clarity Offer structure

↓ friction Product discovery

Homepage · Shop

Funnel UX

Reducing drop-off from sales page to upsell and retention.

8 pages Connected system

↑ LTV Post-purchase

VSL · Full funnel

Mobile App UX/UI

Calabria Market

Mobile Commerce

Funnel UX

Increasing trust before the ask in a long-form supplement funnel.

6 steps Full system

↑ belief Page flow

VSL · TSL · Funnel

Funnel UX

Reducing friction across bridge, ecommerce, and post-purchase steps.

8 steps Full funnel

↑ LTV Post-purchase

Funnel · Full system

Funnel UX

Reducing drop-off across a direct-response supplement funnel.

0→3 Pages connected

↑ CVR Above fold

Landing · Upsell

Funnel UX

Building authority before the ask in a supplement funnel.

↑ trust Authority build

↑ CVR Purchase step

TSL · Funnel

Landing Page UX

Increasing perceived value before price becomes the decision point.

↑ AOV Order value

↓ drop Checkout

Landing · Supplement

Landing Page UX

Clarifying the claim before the conversion ask.

↑ CVR CB flow

↓ drop Exit rate

CB · Landing

Landing Page UX

Supplement landing, authority and trust before the CTA.

↑ trust Proof placement

↑ CVR CTA readiness

Landing · Supplement

Landing Page UX

Reducing doubt before the CTA on a bridge page.

↑ CVR Above fold

↓ exit Pre-CTA

CB · Landing

Landing Page UX

Clarifying the hook before the conversion decision.

↑ hook Clarity above fold

↑ CVR Offer click

CB · Landing

Wellness Brand Experience

Clarifying the offer and reducing friction toward action.

↑ clarity Offer structure

↓ friction Action flow

Wellness · Conversion

Landing Page UX

Building belief before the ask in a long-form sales page.

↑ belief Page flow

↑ CTA Readiness

TSL · Conversion

Landing Page · iGenics

iGenics hybrid landing, authority-first vision funnel entry.

↑ trust Authority cues

↑ CTA Hybrid flow

Hybrid · Figma

Landing Page · Vitality Cycles

Vitality Cycles landing, calmer product story with a clearer path to action.

↑ clarity Benefit scan

↑ flow Story to CTA

Shopify · Live

Landing Page · Mullein

Mullein Black Friday landing, urgency with cleaner promotional hierarchy.

↑ urgency Promo framing

↑ CTA Seasonal traffic

Promo · Figma

Landing Page · LeanBiome

LeanBiome downsell, recovering hesitation after the first no.

↓ drop Recovery step

↑ yes Offer salvage

Downsell · Figma

Landing Page · Breathe

Breathe TSL, long-form persuasion with steadier proof pacing.

↑ belief Narrative flow

↑ CTA Long-form rhythm

TSL · Figma

Landing Page · 10 Essential Herbs

10 Essential Herbs landing, education-first product clarity with calmer CTA flow.

↑ trust Education flow

↑ clarity Offer framing

Landing · Figma

Landing Page · Sugar Peaker

Sugar Peaker landing, clearer diagnosis-to-offer conversion path.

↑ trust Assessment flow

↑ CVR Plan selection

Quiz · Live

Landing Page · SoapMedia

SoapMedia landing, clearer proof structure and lead-gen CTA flow.

↑ trust Proof hierarchy

↑ leads CTA rhythm

Agency · Figma

Funnel System · Clear

Clear funnel, ecommerce with post-purchase continuity.

3 steps Connected flow

↑ AOV Post-purchase

Funnel · Clear

Funnel System · MyLeanMCT

MyLeanMCT funnel, core offer, upsells, and members area.

↑ LTV Members area

↓ churn Post-purchase

Funnel · Members

Ecommerce Retention Consultancy

Positioning LTV growth as a measurable path to more repeat revenue.

Retention · Lead Generation

Capital Projects Consultancy

Organizing complex advisory services into a credible B2B experience.

B2B · Corporate

Designing Trust, Clarity & Conversion.

Conversion-focused ecommerce systems for PDPs, landing pages, funnels, and product storytelling.

Reducing hesitation in high-ticket purchase decisions.

Building trust and clarity in low-trust supplement products.

Reducing doubt at the point of purchase.

Driving emotional engagement and repeat purchase behavior.

Increasing LTV through structured post-purchase flows.

Reducing drop-off across bridge, sales, and post-purchase steps.

Keeping continuity across entry pages, upsells, and post-purchase decisions.

Reducing friction across homepage-to-shop purchase decisions.

Reducing drop-off from sales page to upsell and retention.

Calabria Market

Increasing trust before the ask in a long-form supplement funnel.

Reducing friction across bridge, ecommerce, and post-purchase steps.

Reducing drop-off across a direct-response supplement funnel.

Building authority before the ask in a supplement funnel.

Increasing perceived value before price becomes the decision point.

Clarifying the claim before the conversion ask.

Supplement landing, authority and trust before the CTA.

Reducing doubt before the CTA on a bridge page.

Clarifying the hook before the conversion decision.

Clarifying the offer and reducing friction toward action.

Building belief before the ask in a long-form sales page.

iGenics hybrid landing, authority-first vision funnel entry.

Vitality Cycles landing, calmer product story with a clearer path to action.

Mullein Black Friday landing, urgency with cleaner promotional hierarchy.

LeanBiome downsell, recovering hesitation after the first no.

Breathe TSL, long-form persuasion with steadier proof pacing.

10 Essential Herbs landing, education-first product clarity with calmer CTA flow.

Sugar Peaker landing, clearer diagnosis-to-offer conversion path.

SoapMedia landing, clearer proof structure and lead-gen CTA flow.

Clear funnel, ecommerce with post-purchase continuity.

MyLeanMCT funnel, core offer, upsells, and members area.

Positioning LTV growth as a measurable path to more repeat revenue.

Organizing complex advisory services into a credible B2B experience.

Campaign systems designed for premium DTC brands.

Mullein Product Visual System

GoPool Product Visual System

Breathe Product Visual System

Corona Product Visual System

Samson PDP Product Visual System

Samson Social Ad System

HelloNutra Product Visual System

Medislim Social Ad System

Reducing hesitation in high-ticket purchase decisions.

Building trust and clarity in low-trust supplement products.

Reducing doubt at the point of purchase.

Driving emotional engagement and repeat purchase behavior.

Increasing LTV through structured post-purchase flows.

Reducing drop-off across bridge, sales, and post-purchase steps.

Keeping continuity across entry pages, upsells, and post-purchase decisions.

Reducing friction across homepage-to-shop purchase decisions.

Reducing drop-off from sales page to upsell and retention.

Calabria Market

Increasing trust before the ask in a long-form supplement funnel.

Reducing friction across bridge, ecommerce, and post-purchase steps.

Reducing drop-off across a direct-response supplement funnel.

Building authority before the ask in a supplement funnel.

Increasing perceived value before price becomes the decision point.

Clarifying the claim before the conversion ask.

Supplement landing, authority and trust before the CTA.

Reducing doubt before the CTA on a bridge page.

Clarifying the hook before the conversion decision.

Clarifying the offer and reducing friction toward action.

Building belief before the ask in a long-form sales page.

iGenics hybrid landing, authority-first vision funnel entry.

Vitality Cycles landing, calmer product story with a clearer path to action.

Mullein Black Friday landing, urgency with cleaner promotional hierarchy.

LeanBiome downsell, recovering hesitation after the first no.

Breathe TSL, long-form persuasion with steadier proof pacing.

10 Essential Herbs landing, education-first product clarity with calmer CTA flow.

Sugar Peaker landing, clearer diagnosis-to-offer conversion path.

SoapMedia landing, clearer proof structure and lead-gen CTA flow.

Clear funnel, ecommerce with post-purchase continuity.

MyLeanMCT funnel, core offer, upsells, and members area.

Positioning LTV growth as a measurable path to more repeat revenue.

Organizing complex advisory services into a credible B2B experience.

Designing Trust,
Clarity & Conversion.