Ecommerce CRO & UI/UX Designer

Ecommerce UX that: increases conversions.

UI/UX · CRO · Ecommerce · Funnels · Conversion Systems

Product pages, funnels and ecommerce UX designed to increase conversion rate, improve AOV and turn traffic into profit.

Improve Your Conversion

Currently available • Best fit for growth-focused ecommerce brands

Most ecommerce stores don’t have a traffic problem.
They have a conversion problem.

An ecommerce UI/UX design practice

Product pages, funnels, and landing pages designed to reduce friction and clarify decisions • Ecommerce UX where clarity, trust, and conversion work together • Product pages, funnels, and landing pages designed to reduce friction and clarify decisions • Ecommerce UX where clarity, trust, and conversion work together • Product pages, funnels, and landing pages designed to reduce friction and clarify decisions • Ecommerce UX where clarity, trust, and conversion work together

Selected Brands and Teams

Featured work

Ecommerce UX that
moves people to buy.

See all work

GoPool ecommerce UX — high-ticket product page redesign

Shopify · High-ticket product UX

Ecommerce Redesign · GoPool

High-ticket product UX — from hesitation to purchase.

+247% Conversion rate

↓ bounce Product pages

0→1 UX system

"Can’t say enough good things about Juan. He helped us create a world-class e-commerce website that customers trust and convert on."

Pier-Luc — gopool.ca

Mullein supplement ecommerce UX case study

0→1 · Supplement store

Shopify · Mullein Ecommerce

Supplement UX System

Building trust and purchase clarity for a supplement brand entering a skeptical category.

+28% Conversion rate

6 wks Time to results

"After the redesign, conversion rate increased by 28% in the first 6 weeks. What made the difference was how clearly the offer was structured."

Michael C. — Ecommerce Manager

PDP · Figma concept

Figma · HelloNutra PDP

Product Page UX

Structuring a supplement PDP to eliminate doubt and drive purchase confidence above the fold.

+22% Conversions

↓ drop Bounce rate

"Bounce rate dropped and conversions improved by around 22%. The biggest shift was how confident the page felt from a user perspective."

David R. — Growth Lead, Shopify

Why conversion slows down

Beautiful doesn’t equal conversion-ready.

Most stores do not have a traffic problem. They have a decision problem.

Weak hierarchy

Key information competes at the same level, so users don’t know what to process first.

Unclear offer structure

Visitors see pieces of value, but not a coherent offer they can evaluate quickly.

Broken decision flow

The path from interest to action is fragmented, so momentum drops before the next step.

Misplaced trust signals

Proof appears too early, too late, or disconnected from the decision being made.

What I do

Ecommerce UX built to reduce hesitation and guide purchase decisions.

These are the structural problems that lose sales. Here’s how I fix them.

Product Pages

Product Page Design

Product page UX designed around clarity, trust placement, and cleaner buying momentum across the full PDP.

Landing Pages

Landing Page Design

Landing pages built to clarify the message fast, support trust, and move users toward the next decision.

Ecommerce UX

Ecommerce UX Design

Complete ecommerce UX restructuring across discovery, product understanding, product page UX, and purchase flow.

Funnel Design

Multi-step funnel systems designed to keep momentum strong from first click through post-purchase flow.

Juan Amisano · Senior UI/UX Designer · Winnipeg, Canada

I don’t design ecommerce stores to look impressive.

I design them to move customers through a clearer path
from discovery to purchase without friction or doubt.

Ecommerce UI, UX, and conversion working together as one system.

Validated across conversion-focused projects

What clients say about working with Juan.

Pier-Luc

gopool.ca

“Can’t say enough good things about Juan! He did an absolutely impeccable job. He helped us create a world-class e-commerce website that customers trust and convert on. If you are looking to take your brand to the next level, Juan is the guy you are looking for. He is very dedicated and has amazing communication. Thanks for everything, Juan!”

Michael Carter

Ecommerce Manager, Supplement Brand

“Before working with Juan, our page looked good but wasn’t converting the way it should. After the redesign, conversion rate increased by 28% in the first 6 weeks. What made the difference was how clearly the offer was structured and how easy it became for customers to make a decision.”

David Rosen

Growth Lead, Shopify Store

“Traffic was never our issue, conversion was. Juan restructured the product page and simplified the decision process. Bounce rate dropped and conversions improved by around 22%. The biggest shift was how confident the page felt from a user perspective.”

Maxi C. | All Promo Store

Winnipeg, Canada

“Amisano Design was a pleasure to work with. Very professional, fast, and with great attention to detail.”

Armin Farah

Founder, DTC Skincare Brand

“We had invested heavily in design before, but it always felt cosmetic. Juan approached it differently, focusing on hierarchy, CTA flow, and decision clarity. Within two months, we saw a noticeable lift in AOV and a more consistent purchase behavior across traffic sources.”

Lucas Ferreira

Co-Founder, Digital Product Brand

“Juan quickly identified friction points we had completely overlooked. His changes made the experience more focused and easier to follow. Within weeks, we saw an increase in conversion rate and fewer drop-offs during the buying process.”

Common questions about conversion-focused design

Frequently asked questions

What’s the difference between UX design and conversion optimization?

UX design focuses on usability and experience quality. Conversion optimization focuses on reducing friction around a specific action. Strong digital work combines both, with clear interfaces that help users move forward with confidence.

Why does my store convert poorly even if it looks good?

Visual polish does not guarantee clarity. Users may still struggle to understand the offer, compare options, trust the experience, or know what to do next. In many cases, the problem is structural, not aesthetic.

What should I review before redesigning a site or landing page?

Start with performance signals, then review structure. Positioning, offer clarity, path to action, and trust placement matter before any visual refresh. Good redesign work starts by finding where decisions break down.

How long does a redesign usually take?

It depends on scope. A focused landing page is very different from a broader ecommerce or website redesign. The timeline is shaped by the number of templates, the level of structural change, and the depth of collaboration needed.

Do I need a designer or a developer for this type of work?

Usually both, but in different roles. The design work defines structure, hierarchy, and decision flow. Development implements it. I focus on the design side and deliver work that can be handed off clearly for implementation.

If your product pages, funnels, or store aren’t converting — that’s a structure problem, not a traffic problem.

I work with a small number of ecommerce brands at a time. If you’re ready to improve the pages that drive revenue, let’s talk.

Get a conversion review

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