
PerfectMockup
An AI-assisted product image workflow designed to make generation, editing and ecommerce output easier to understand and control.
View case studyA closer look at how I design AI-assisted products, SaaS workflows, mobile apps and interface systems, with ecommerce and CRO as additional product experience.

An AI-assisted product image workflow designed to make generation, editing and ecommerce output easier to understand and control.
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A complex property-management workflow organized around clearer tasks, evidence, records and responsive product interactions.
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A mobile discovery experience connecting local offers, venues and redemption flows across customer and operational journeys.
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A high-consideration ecommerce experience focused on education, product discovery, trust and a clearer path to purchase.
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Product education, storytelling and purchase clarity brought together in a conversion-focused Shopify experience.
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A mobile commerce system for food, wine, catering and loyalty, structured around browsing, product detail and repeat purchase.
View case studySelected funnel work showing how acquisition, education, product choice and post-purchase decisions stay connected across longer journeys.

Funnel System
A nine-stage conversion journey connecting bridge, long-form education, ecommerce, post-purchase offers and member access.
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Funnel System
A connected supplement funnel spanning long-form persuasion, ecommerce, checkout, backend offers and acquisition support.
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Funnel System
A Biome funnel moving from social bridge and mechanism education into ecommerce, post-purchase offers and access.
View case studyUnderstand the product first. Then make the decision model, interface and system easier to use and easier to build.
Clarify the product, users, business goal and constraints before choosing a design direction.
Find the decisions, states and moments where complexity is slowing the experience down.
Structure hierarchy, interaction and responsive behavior around those decisions.
Turn the solution into reusable patterns and developer-ready design rather than isolated screens.
Each case study goes beyond final screens to show the product problem, structure, interface decisions and the system behind the work.
Discuss a role or project